REBRANDING
Rebranding Case – ViaMundo Marketing
Handmade soaps and a garden full of secrets…
The soaps were highly praised by customers, but she limited her sales to family members and close acquaintances. Referrals brought in new clients, yet there was no investment in building relationships or maintaining contact — which reduced the chances of repeat purchases and the promotion of new products and releases.
Rebranding Case – ViaMundo Marketing
Friday afternoon, the beginning of the day, a notification from a woman we will call Dona Hermínia.
Her brand — affectionately named Jardim Secreto — had experienced a 40% drop in sales. Her products consisted of a line of handmade soaps with a signature fragrance.
A brief diagnosis…
As we began investigating the cause, we realized that Dona Hermínia lacked clear positioning. The soaps were highly praised by customers, but she limited her sales to family members and close acquaintances. Referrals brought in new clients, yet there was no investment in building relationships or maintaining contact — which reduced the chances of repeat purchases and the promotion of new products and releases.
Rebranding Case – ViaMundo Marketing
So, what did we do?
Rebranding Case – ViaMundo Marketing
We prioritized digital presence and aligned it with a refreshed brand identity, including the creation of custom packaging that conveys the care and affection poured into every product.
Sales began to rise again after nearly three years of decline. She is now considering expanding the product line to include liquid soaps. Her brand — affectionately named Jardim Secreto — is built around handmade soaps with a unique, signature fragrance.
Rebranding Case – ViaMundo Marketing
