Case | ViaMundo Marketing

BRANDING

Wherever there is industry,
there is MultiRCS!

MultiRCS Representations already carried a solid track record in the industrial sector, with a well-established network of clients and strategic partners. However, its digital presence did not yet reflect the full value and credibility the brand represented. That was exactly the transformation we delivered: translating its essence into a visual and institutional identity that is coherent, professional, and aligned with its market positioning.

Values and Institutional Branding – ViaMundo Marketing

Our mission was to communicate the brand’s values through a single image.

According to its clients, MultiRCS simplifies internal processes, always working with reliable suppliers and efficient solutions. In addition, the company holds extensive expertise and deep knowledge of the industrial market. With that in mind, there was no better representation than a concept that conveyed trust and partnership.

That is why we chose the foundation of a handshake. We then deconstructed this image into geometric shapes, building a logo that clearly communicates the brand’s core values.

Colors and typography

The emotions a brand evokes are directly connected to the colors and typography chosen for its communication. For this reason, we selected a color palette that conveys trust, strength, and versatility, while subtly and strategically referencing the world of engineering.

The typography used in the logo is based on an apparently neutral foundation, but one that was intentionally redefined. We sought a typeface that balances visual clarity and authority, capable of adapting to different applications — from bold, impactful versions to light, minimalist compositions — while maintaining consistency and brand identity across all contexts.

Visual Identity for Industry – ViaMundo Marketing

The applications turned out incredible

The visual applications followed a clean design approach, preserving the authenticity and trust that are central characteristics of the MultiRCS brand. On the website, all solutions from the brand’s extensive portfolio were strategically organized, ensuring smooth, intuitive navigation aligned with the user journey.