DIGITAL STRATEGY
A brand awareness strategy
for a highly specific niche
A highly skilled professional, widely recognized and trusted by his clients, approached us with a clear goal: to ensure that new followers coming from paid traffic would not only understand the quality of his work, but also perceive him as the leading reference in financial consulting for doctors.
Our strategy
Our mission was to build a genuine connection with followers, highlight the quality of the consulting service through social proof, and avoid aggressive sales approaches — all while facing a relevant challenge: not using Reels during the first phase of the strategy.
We developed a customized strategy aligned with the professional’s positioning and goals. Content was designed to demonstrate technical expertise using accessible language, reinforce the value of intelligent financial consulting — focused on the client’s best interest and free from commercial bias — and highlight the advantages of a personalized financial strategy, tailored to each individual profile.
Objectives
We defined a six-month timeline to implement the strategy and analyze the profile’s performance. Four main objectives were established, with metrics focused on validating content attractiveness.
Social Media Management Case – ViaMundo Marketing
Increase organic reach
Increase interactions among followers
Build consistent engagement over time
Maintain reach retention throughout the period
Results
Results after six months of strategic execution were highly positive. Additional indicators included increased profile activity (visits and external link clicks) and engagement rates well above expectations for an account of this size — typically estimated between 5% and 10%.
+600%
Account reach
+400%
Content interactions
33%
Average profile engagement
162%
Average reach retention