Aptar – Business Recovery holds extensive expertise in the market. With over 15 years of experience, the company has successfully supported the recovery of more than BRL 1.8 billion in corporate liabilities. The brand had a website that no longer reflected its growth and trajectory, which led Aptar to partner with ViaMundo Marketing.
We updated the visual identity to make it more contemporary and refined, while preserving the brand’s core essence, strength, and characteristics. The existing color palette — yellow, blue, and white — was maintained and further explored throughout the website to enhance contrast and visual impact. Given the company’s solid positioning and extensive experience, Montserrat was selected as the primary typeface, using lighter weights for body text and heavier weights for headings and highlights.
The website was fully restructured to clearly communicate the brand’s essence, updating key institutional information and highlighting important figures and achievements across the Home, About, and Solutions pages.
A major market differentiator for Aptar lies in the expertise of its founding partners. Recognized specialists in the field and authors of industry-specific publications, they were prominently featured in the About section. The website also includes a dedicated Publications page, designed to guide users to purchase materials through online marketplaces. Additionally, the site features a contact form and was tested for responsiveness and performance across AI-powered search engines.
